A manufacturer of auto electrical components, built on years in Delhi's commercial vehicle parts trade — now moving toward direct OEM relationships and a recognised brand.
Asian Auto Electrical Industries has supplied electrical and ignition components to the commercial vehicle market through established trade channels — selling to auto parts shops in markets like Kashmiri Gate, New Delhi, and through distributors such as SIMCO in Sahibabad. That trade relationship is the foundation of the business: proven production, real demand, and components that are already running in buses, trucks and heavy transport across the region.
The business is now moving toward two higher-value channels — supplying components directly to commercial vehicle manufacturers, and building Asian Auto Electrical as a recognised brand in the aftermarket trade. Two paths, one manufacturing base, built on what already works in the trade today.
Supplying components directly to commercial vehicle manufacturers and bus body builders — working with purchase and component-sourcing teams rather than through trade intermediaries.
Building the Asian Auto Electrical name in the aftermarket parts trade, so distributors and workshops choose us by brand — not just by price.
Millions of trucks, buses and heavy vehicles are on Indian roads, all requiring regular maintenance and parts replacement. Most component manufacturers in this space still operate without a digital presence or brand identity — relying on trade relationships and word of mouth alone.
One of the largest commercial vehicle markets in the world, concentrated around hubs like Delhi, Mumbai and Chennai.
Most manufacturers in this segment have no brand or digital presence — an open opportunity for the ones that do.
A manufacturer with a professional identity and direct OEM relationships can command better pricing and reach larger buyers.
Not a new entrant chasing a trend — a manufacturer with proven production and components already in service across the trade.
A focused segment — buses, trucks and heavy transport — rather than trying to serve every vehicle category at once.
The aftermarket trade is still fragmented and largely unbranded — the right window to move from trade supplier to recognised manufacturer.
Whether you're a procurement team, distributor or fleet operator — we'd like to hear your requirements.
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